GenensysTech in the news! "Research Shows Changing Dealer Networks" - Dealer News

"Dealerships down, but franchises alive and kicking" - Dealer News

In order to remain competitive in an ever-changing world, businesses must have the most up to date information about their market, their customers, and their competitors. With our expertise in retail networks, facility location, and virtual prospecting we can make sure that your business has all the tools to make sense of a data driven world.

Don Musick - Founder/CEO

Don has over 25 years experience with major manufacturers in the Powersports and Automotive industries specializing in e-business solutions for retail distribution networks.  His solution portfolio includes the development and implementation of manufacturer/dealer extranets, consumer direct commerce portals, manufacturer/dealer e-channel integrations as well as development of web-based sales force automation tools. 

For most of his career, Don has been fascinated (his wife would say obsessed) with geographic market analytics, dealer location planning and sales territory optimization.  He founded Genesys Technology Solutions (GenesysTech) to develop new tools and market intelligence products to help manufacturers understand the competitive landscape of their industries, recognize opportunities and grow their businesses. 

A Spartan to the core, Don earned a B.S. in Physiology and PhD in Biochemistry from Michigan State University.

Chris Musick - President

Chris joined GenesysTech in January 2004 as a Market Research Consultant, working primarily with data collection and aggregation for the automotive and powersports industries. Currently, Chris is responsible for overall business development and operations at GenesysTech. In the past, he managed sales territories for NeoSynergy, an online automotive advertising startup, and acted as a content editor for MotorAlley, a consumer facing automotive site. He earned his BA in Sociology from the University of Michigan.

Contact Info:
Office: (773) 413-0268