Going Green
A manufacturer of zero emission electric scooters wanted to broaden their consumer reach by finding new sources of potential customers. With a limited staff of field representatives, they turned to Genesys Technology Solutions LLC (GenesysTech) to help them explore new retail opportunities. Read more...
Going Greener
A manufacturer of electric vehicles wanted to expand their retail outlet footprint. Their existing network consisted of a Big Box retail chain in selected markets as well as green retailers (largely bicycle shops) and traditional powersports dealers. Read more...
Opportunity in Chaos
The economic turbulence of 2009 has also impacted most of the major powersports OEMs. Faced with mounting dealership closures, one OEM saw opportunity in the volatile automotive industry. Read more...
Up in a Down Market
An OEM with ambitious dealer expansion plans but limited resources engaged GenesysTech to help them reach their goal. Initially, markets were identified where the client’s products were under represented. Read more...
Follow the Money
A major marine OEM wanted to expand its dealer network in areas of the country where sales of the more profitable high horsepower outboard engines were strongest. Read more...