Follow the Money

An analysis of retail data at the county level easily identified the areas to be examined.  The client had identified over fifty competitive OEM brands whose dealer networks they wanted to target as potential new dealer candidates.  However, they also wanted to focus on only the larger dealers in the selected regions.

An analysis of retail data at the county level easily identified the areas to be examined.  The client had identified over fifty competitive OEM brands whose dealer networks they wanted to target as potential new dealer candidates.  However, they also wanted to focus on only the larger dealers in the selected regions.

GenesysTech created a comprehensive database which consolidated all competitive OEM dealer information on a physical location basis.  This database was merged with financial profile data from Dunn & Bradstreet then geocoded.  Maps were generated on a sales territory basis (green boundaries below) which show dealer locations scaled proportionally to their annual retail sales along with areas of high horsepower potential.  Using this format, the client could easily identify dealer candidates with the largest revenues in the targeted markets.